I’m Ethan Sweet, the founder of Expedition Marketing Co. After spending the last 15 years working hands-on in the industry, I’ve seen firsthand how challenging it can be for small outdoor brands to get high quality, authentic marketing content without the hefty agency price tag.

That’s why I started Expedition Marketing Co. — a content creation company built to serve small outdoor and adventure brands. We offer a stable, flexible solution for getting your products out in the field and in front of your audience, through real-world photography and videography that tells your brand’s story.

From remote desert trails to rainy mountain passes, we create lifestyle-focused photos and videos that feel as real as the people using your gear. Whether you’re launching a new product or refreshing your website and socials, we help you show—not just tell—what makes your brand worth choosing.